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Social Media Advice from House Of Cards (Ep. 2 of 4)

By Eric Johnson

Las Vegas Informer

Welcome to part 2 of our House of Cards series. Each article in this series is based on one key quote from Frank Underwood. Let’s continue!

“For those of us climbing to the top of the food chain, there can be no mercy. There is but one rule: hunt or be hunted.” – Frank Underwood

This quote is a dramatic way of saying you have to be proactive and intentional.

It’s time for you to hunt on social media.

How to hunt: 

Step One: 

Commit to having clear social media goals. If you have no goals for your social media, you are flying blind. If you’re on social media because “everyone” told you to be on it, that’s a lame and thoughtless reason. I imagine you do not live your life like that, why would you lower your standard for your social media presence?

For a year I went to the gym at least 3 times a week. Over the course of the year I saw few changes. The day I committed to doing Tough Mudder with a friend in Denver, it transformed my gym experience. Following that commitment, I lost 30 pounds of fat and gained muscle. Why? Because I had clear goals and something was at stake. What was at stake was my wondering whether or not I’d even be able to finish Tough Mudder. I did finish it by the way, and I’m doing it again in this month in Las Vegas.

Step Two:

Clearly define each social media goal. There can be countless goals depending on what you do and your industry. Here are key questions to get you thinking:

  • Which social media platforms are best for you to be on?
  • How many times do you want to post truthful high quality content each week?
  • How many targeted connections do you want to add on LinkedIn each week?
  • How many new followers do you want to add on Twitter each month?
  • What types of content do you want to post on a regular basis?
  • How many new fans do you want on your Facebook business page each month?
  • How many Facebook ads do you want to run this quarter? 

All that sounds glamorous and riveting. It’s not. (See look, there’s truth coming out. I bet you enjoyed that didn’t you?).

What to do?

Pick a few key factors, whether they’re answers to the questions above or something else.

Use those factors as a social media compass. Know where you’re going. Know whether you’re achieving your goals or not. If you can do it on your own, great! If not, hire a quality social media strategist or manager to help you.

eric johnsonEric Johnson

Eric Johnson helps Consultants, Coaches, Speakers, and other Entrepreneurs use Social Media to Make Money, Boost Visibility, Build Credibility and Generate Buzz. His company is called Social Media Profit Agency. When he’s not on the phone with a client or working online, he’s out with friends and family, watching Game Of Thrones or Vikings, or at the gym training for Tough Mudder.

Wondering how he can help your business? Connect with him here:



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